Artisan distilling started a conversation about the terroir of spirits. But can you taste those uber-local ingredients in the bottle?
On the drive up to Saanichton from Victoria, hand-lettered signs for honey and free-range eggs compete with honour-system farm stands exchanging wildflowers, produce or jam for money stuffed in a can. When I arrive on an oceanside hilltop, Ken Winchester points out 25 acres of certified organic vineyards, maple and fruit trees and, farther in the distance, barley being farmed to his specs before it’s malted at Phillips Brewery in Victoria. “I’m also a beekeeper, among other things,” says the deVine winemaker and Bruichladdich-trained distiller, gesturing to the hives. He’s more than that: he’s a farm-to-flask disciple.
It can take years before brown spirits get to market. Here’s how B.C. distilleries keep their businesses liquid in the meantime
Imagine you make widgets: finely crafted, artisan widgets. Customers pay more for vintage widgets, so there are laws around how old they have to be as well as their quality. You spend a couple of years building your factory with expensive, traditional widget-making equipment. You hire workers, pay for raw materials, power and utilities, and finally fill a warehouse with a bunch of bulky, heavy containers, then wait a few years before you can sell any of your exquisite stock at a premium price. In the meantime, you absorb labour and storage costs to maintain your inventory, which you lose a mysterious chunk of every year as some widgets slip through the cracks and just disappear into thin air.
The lure of copper is strong. But if you want to be a distiller, you’d better start saving — or get your DIY on
Here’s the thing: It could all blow. Not just your meticulous business plan, your local-grain supply chain or your retro-cool logo.
I mean the actual still. It could blow. Distilling is a high-stakes poker game of chemistry and engineering. Add pressure, heat and wayward puffs of highly explosive ethanol vapour and — well, more than one local distiller can show you scars.