Hey, Bartender

Thoughts from behind the wood: Why bartending should be social, not social media

Jonathan Norton/Wildebeest photo

Bartenders are not in the business of making drinks. We are in the business of servicing the needs of human beings. Full stop.

It’s been said that we trained bartenders in the art of mixology and along the way we lost the art of bartending. But in the debate of bartender vs. mixologist, the end goal of both was essentially the same: Be better, be more knowledgeable, provide better experiences, work in better places. I believe both sides would agree that it is unbecoming of a barkeep to seek prestige by any other means than hard work and education.

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