Brand ambassadors have a huge influence on what and how we drink. But who are they, and what do they really do?

On any given day, Kevin Brownlee drops in at local bars and restaurants to visit with his bartender colleagues. In the evening, he’ll hit a nightclub or two, or hang out at an event like Dish ’n Dazzle. Or he’ll jet off to some exotic locale, Puerto Rico, say, or maybe Miami.

And he’s actually paid to do all this.