Zero-sum game

Don’t call them mocktails: #spiritfree and #placebo drinks are a growing wellness trend

Lumette! alt-gin from Sheringham Distilleries.

It gathered speed last year with Sober October before the holiday rush. After ringing in 2020, the trend was undeniable: #Dryuary was in full swing on social media and in the bars and living rooms of the nation, as the so-called sober curious or mindful drinking movement reached a new level of maturity.

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The Hound

The Hound, created by Jess Morton at Reid’s Distillery. Photo courtesy of Sobrii

Recipe created by Jess Morton at Reid’s Distillery in Toronto. She suggests using a vegetable peeler to create ribbons from the fresh ginger root.

• 1 or 2 ribbons of fresh ginger root
• 1.75 oz Sobrii
• 4 oz grapefruit-flavoured seltzer
• Garnish: 2 to 3 large mint leaves or a slice of grapefruit

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