Canada's only magazine dedicated to distillers, spirits and cocktail culture.
Warm, bright and pleasantly spicy—when the weather turns cool, we crave the flavour of ginger. Luckily, Fever-Tree has our holiday-spice cravings covered with a range of ginger mixers.
“People love it,” says Alexis Green, the national brand engagement manager for Fever-Tree. “People are slowly starting to discover the ginger ale range and they really love it. People are going crazy for the smoky and the spicy.”
Whether you like to sip on a classic cocktail like a Manhattan or prefer to experiment with new, unconventional concoctions, the spirits world has never been more sophisticated or exciting. Yet for the longest time, mixers were overlooked, an afterthought rather than being considered a crucial ingredient in an extraordinary drink.
Diageo World Class is more than just the biggest, most prestigious cocktail competition on the planet. It is also a major source of education for bartenders.
“We’re really trying to play our part in driving the industry forward, focusing on educating and giving bartenders the tools they need to achieve their goals, at home and around the globe,” says Michael Armistead, who oversees the Diageo World Class Canada Bartending Competition as National On-premise, Reserve and Sponsorship Manager.