George S. Grant is part of the sixth generation of the family that bought the Glenfarclas distillery in Scotland’s Speyside region in 1836. Now the director of sales for the brand, he talked to The Alchemist about innovation, tradition and the distillery’s most famous drams.

There’s a lot of innovation in whisky and in Scotch today. Is the Family Cask series at Glenfarclas where your fans see that within your brand?

“We’ve seen the revamping of Scotch, or the experimentation side of things, I suppose. I’m not saying we do don’t it or haven’t done it, but it’s things we’ve done 60 or 70 years ago. Primarily, all of the Glenfarclas range is now 100 per cent aged in Oloroso sherry casks. Back in the 1960s we did an experiment where we filled 15 different types of sherry casks—fino, Manzanillo, Amontillado, Pedro Jimenez… About 20 years ago was the first time you started seeing finishing ranges on Scotch, and ever since then people have been jumping on the bandwagon.