The happiest of times

Afternoon, brunch, late night— why it seems like every hour is happy hour

It’s happy hour somewhere! Getty Images/E+/SolStock photo

It’s happy hour somewhere? These days, it feels a lot more like happy hour is everywhere, especially in Vancouver.

Hard to believe that, just a little over a decade ago, discounted day-drinking was still illegal in British Columbia, the only province in Canada that still maintained seemingly arcane regulations that banned these happiest of times. That changed in the summer of 2014, when B.C.’s liquor laws were revised to loosen up or eliminate a number of restrictions that prohibited things like alcohol sales at farmer’s markets and, of course, bars and restaurants offering time-specific drink specials.

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Why brunch-time happy hour is a growing trend in Vancouver

While not everyone digs AM drinks, a Caesar or a Mimosa does spark joy for many Vancouver brunch-goers

Brunch at the Rumpus Room. Rumpus Room photo

Sometimes, what separates brunch from breakfast is the addition of some adult beverages. While not everyone digs AM drinks, a Caesar or a Mimosa does spark joy for many Vancouver brunch-goers.

Happy hour, on the other hand, is a construct in its infancy in B.C., where the practice of offering and promoting discounted drinks during off-peak hours has only been allowed by the powers that be since mid-2014. Restaurants have largely embraced the trend, using it as a way to add on service hours ahead of dinner, or bridge the gap to offset lulls.

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