How Reece Sims shares her love of the water of life
When Reece Sims graduated from the University of Victoria, in 2009, with a Bachelor of Commerce, she thought she might go on to become a lawyer. Instead, after tenures in marketing for the fashion and architecture industries, a part-time bartending job at a Vancouver pub led to a multifaceted career in which she shares her love of spirits, wine and beer. Under the name the Whiskey Muse, Sims provides accessible education about “the water of life” to curious consumers (especially women) in their 20s and 30s—a demographic typically overlooked by distillers in favour of deep-pocketed older men. Most recently, she launched Stave+Still, a whisky-themed jewelry collection.