Fever-Tree serves up a citrusy summer

Sparkling Pink Grapefruit adds fizz and flavour to all our favourite highballs

Fever-Tree Sparkling Pink Grapefruit. Supplied photo

Canadians who’ve been searching for that perfect grapefruit soda for their Palomas and punches need look no further. Just in time for all our summer sips, Fever-Tree, the world’s leading maker of premium mixers, has launched Sparkling Pink Grapefruit.

Fever-Tree’s first mixer created specifically for North American consumers, Sparkling Pink Grapefruit, is made with hand-picked Florida grapefruits. It has no artificial colours, flavours, ingredients or sweeteners and is only 30 calories per 200 mL bottle.

On the nose, Fever-Tree Sparkling Pink Grapefruit has an impressive upfront burst of fresh grapefruit, carefully balanced with soft floral aromatic notes. Its perfect level of carbonation and incomparable base complement the best premium vodkas, tequilas, gins and more.

“Sparkling Pink Grapefruit was the most successful launch in the history of Fever-Tree in the U.S., and with the massive popularity of tequila and Paloma cocktails creeping north of the border, there is no doubt that Canadians will love it just as much,” says Alexis Green, marketing manager of Fever-Tree Canada. “It perfectly complements spirits and captures the essence of easy-to-make mixed drinks with our 1+1+1 formula—premium spirit, premium mixer and an elevated garnish.”

Adds Charles Gibb, CEO, Fever-Tree North

America: “The way things have shifted this year with the pandemic, we see an immense desire to craft sophisticated cocktails at home. Our customers understand that if three quarters of their drink is the mixer, they want to mix with the very best. And the very best it is.

“At Fever-Tree, we have a deep passion for the land and go to the ends of the earth, quite literally, for the best ingredients,” says Gibb.

In the case of Fever-Tree Sparkling Pink

Grapefruit, the best ingredients are naturally sourced pink grapefruits from Florida. The region’s copious amounts of year-round sun, optimal precipitation and exceptional soil produce the gold standard bitter-to-sweet ratio for this citrus fruit.

As with Fever-Tree tonics and gingers, Sparkling Pink Grapefruit is available this summer at fine retailers and grocers across Canada, and served at the country’s top restaurants, bars and hotels. It can also be ordered for delivery from retailers and e-retailer partners, including Loblaws and Sobeys.


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