New look for legacy brand

Photo courtesy of Corby Spirit and Wine

For 165 years, J.P. Wiser’s has been synonymous with Canadian whisky. But who says an old brand can’t learn new tricks? It’s just launched a bold new look across its entire portfolio, one that captures its heritage while looking ahead to the future.

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Last minute gift guide: Warming whiskies

Need something to tuck under the tree? We’ve got you covered with these holiday bottles

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Here at The Alchemist, we pretty much always think a bottle of something delicious makes a good gift, especially if that bottle contains whisky. If you’re looking for a last-minute gift, these are the are the sippers we’d like to find under our own Christmas trees. (For more gift ideas, see Last Minute Gift Guide Part 2: Spirited presents.)

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Say hi to rye

The Alchemist tasting panel samples Canadian and American rye spirits

The lineup included both American and Canadian whiskies, as well as unaged rye spirit. Dan Toulgoet photo

Our bartender tasting panel is never short of opinions, but no other spirit has ignited passion the way rye whisky did. Maybe because it’s our national spirit (sort of). Or maybe it’s just because bold flavours inspire bold statements.

Seven of Vancouver’s top bartenders gathered on a rainy afternoon at Homer Street Café for the tasting panel: Alex Black, bartender and mental health advocate; J-S Dupuis, beverage director of Wentworth Hospitality; Robyn Gray of the Rosewood Hotel Georgia; Katie Ingram, bar manager at Elisa Steakhouse; Grant Sceney, Fairmont Pacific Rim; and, from Homer Street Café, Rob Scope and David Wolowidnyk.

They loved the sweet spice and rich, bold flavour of the rye. But they differed on whether Canadian or American is better, and whether it has to be 100 per cent rye or can be a blend of grains. And they admitted that as much as they love rye, it’s a hard sell to consumers, many of whom are unfamiliar with it and prefer the simple sweetness of bourbon.

The panel tasted 12 rye-based spirits. Here’s what they had to say.

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