Canada’s first out-and-proud 2SLGBTQIA+ owned and operated brand is becoming Squirrel Friendz with cocktail fans in B.C. and beyond

It all started with a night out at a casino, after which Kyle Aszalos woke up with what he thought could be a million-dollar idea. “Cocktail kits!” he said to his partner, Jeremy Fischer. That pivoted to producing their own spirits to put in the kits, and “then we scrapped the kits,” Fischer laughs.

The co-founders of Squirrel Friendz vodka are celebrating the brand’s one-year anniversary this summer, with entry into BC Liquor Stores in May and a bold, colourful presence on many private-store shelves and back bars. “We went with vodka because it’s the quickest to get to market,” Aszalos says of sourcing the crisp spirit, in all-natural flavours with no added sugar, from commercial distillery Orchard City Distilling Co. in West Kelowna. Quick was important, because it meant they could quickly start making a difference.