Heering’s classic liqueur continues to inspire the world’s top mixologists

For close to 200 years, Heering Cherry Liqueur has been a staple behind the bar in any respectable drinking establishment. The original Cherry Brandy, created in 1818 by Danish purveyor Peter F. Heering, the liqueur has gained a global reputation for its delicious, refined taste. The backbone of classic cocktails such as the Singapore Sling, the Copenhagen, and the Blood and Sand, Cherry Heering is sold in more than 100 countries worldwide.

Earlier this year, the iconic brand launched the 2016 Heering Classic Challenge, seeking to inspire the world’s greatest bartenders to take classic cocktails and reimagine them with Cherry Heering.

“The inspiration of putting a twist on a modern classic cocktail using Cherry Heering was the goal, and what came from every cocktail recipe entry from around the world was not just inspiring but awe inspiring and revolutionary for the Heering brand,” says Adéle Robberstad, CEO of Peter F. Heering.

National winners from a staggering 46 countries were announced in June, including Canadian representative Andrew Schneider of Vij’s Restaurant in Vancouver, who wowed judges with his entry, the Mount Pleasant.

Those 46 winners will be whittled down to 10 finalists who will prepare and present their signature Cherry Heering cocktail to a panel of judges in London this October during London Cocktail Week. Vancouver will also be represented on the judging panel by local superstar bartender and owner of Bittered Sling Bitters, Lauren Mote.

“This talented group highlights why Cherry Heering is the most fashionable and undeniable cherry liqueur in the world,” says Robberstad.

Mote will also be hosting Heering’s upcoming cocktail workshop series here in Vancouver, to include Heering education and tasting, as well as “lab time” to explore how the versatile liqueur works with other spirits, bitters and herbs.

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