
There is an inescapable paradox at play in the notion of craft production. It is like the beloved local indie band that creates a hit single and then ends up filling stadiums on the next tour. “Sellouts!” we cry, too cool to support them now that they are popular. “It used to be about the music, man.”
Make something cool, people like it. Too many people like it, your thing is not cool anymore. It is a philosophical minefield that makes artisanship a tough gig.
Canadian Spirits: The Essential Cross-country Guide to Distilleries, Their Spirits and Where to Imbibe Them by Stephen Beaumont and Christine Sismondo (Nimbus Publishing, $29.95)






