Being on brand

Brand ambassadors have a huge influence on what and how we drink. But who are they, and what do they really do?

“There’s a pretty big spectrum of roles that are called ambassadors,” says Ryan Cheverie, the territory sales manager for Brown-Forman. Supplied photo

On any given day, Kevin Brownlee drops in at local bars and restaurants to visit with his bartender colleagues. In the evening, he’ll hit a nightclub or two, or hang out at an event like Dish ’n Dazzle. Or he’ll jet off to some exotic locale, Puerto Rico, say, or maybe Miami.

And he’s actually paid to do all this.

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Foxtrot Tango Whisky for the win

Victoria’s new cocktail lounge evokes the cool retro vibe of 1950s Los Angeles

The new Foxtrot Tango Whisky bar at the Doubletree by Hilton Victoria. Foxtrot Tango Whisky photo

It’s the cool new cocktail lounge Vancouver has been waiting for. Too bad it’s all the way over there in Victoria.

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